The key guiding principles that drive my creative process are Simplicity, Clarity, Consistency, plus a pinch of that little extra ingredient that can make a big difference to the brand experience and ultimately make it memorable.

 

I have worked collaboratively in Agile environments and in a multitude of industries, delivering successful and elegant design solutions to leading online services and digital products.

 

Additional experience in filmmaking and all aspect of video production adds an extra side to my creative profile. My reel includes short films, music videos, corporate productions and animations.

 

I live in West Sussex with my wife, my daughter and a lurcher, Ollie, who runs at the speed of light and has a puzzling human voice. I love tin toys and I have a few that I own since I was three. When I am not working I am either in the woods for a run with Ollie (he runs, not me) or doing some DIY at home. I recently designed and built a stunning-looking kitchen, and - lo and behold - I found a way to brag about it, even here.